Medical profession is one of the most respected professions and has maintained the same reputation over centuries. Being very competitive to enter, it selects many of the brightest individuals to pursue as their dream career. But very often high quality doctors get into a state of frustration by the efforts involved in marketing themselves. Healthcare marketing, unlike other professions has to be marketed ethically and appropriately.
Traditionally Healthcare Marketing involved developing public relations, promoting branding and outdoor advertisements. With rapid development of modern technology, the marketing trends have moved to online strategies such as customized websites, search engine optimization and mobile sites, blogs etc. More recently social media presence has become mandatory for all medical, dental practitioners and hospitals as well. Whilst online presence is perceived to be the way forward to meet future demands, it is extremely important to have right presence. Imagine a deserving and hardworking doctor getting negative online reviews just because he or she was late to attend a patient? This is certainly not rewarding as often doctors time is dictated by sick patients. Here is where the concept of Online Reputation Management comes in.
A highly trained and qualified doctor or a reputed hospital not necessarily is known by the patients requiring their services. This could be because of ever expanding geographies, population, lack of awareness and many other factors. A good online presence will overcome many of these obstacles. Ethical and appropriate online marketing can connect needy patients with deserving doctors and can yield excellent professional satisfaction and financial returns. With improving communications and connectivity, a good online presence will attract many of the international patients.
“Effectively rendering your services to the needy across the globe…. What a professional satisfaction it can bring!!!”